It’s not a surefire way to measure results – many people never redeem promos – but it can help you give users something in exchange for their time.
HOME BUSINESS CARD CODE
Include a call to action or promo code for a product or service to help measure who is looking at and engaging with your card after a meeting.
Physical elements such as business cards don’t come with the same measurable ROI or analytics that many of us are used to getting with digital products. Try to use a similar visual design for each. Print two types of business cards – one is a more standard design at a lower price point (use these in mailing and non-contact marketing touches), then have a second card with a premium design for top clients and meetings that you hand out in person. While these effects are some of the most costly on this list, there are ways to avoid breaking the budget. It’s an easy way to create a longer-lasting impression. The longer a user holds on to your card to examine these features, the more likely it is that they will have a stronger memory of it – and what you do. You can even look for a laser cutout or curved or nontraditional edges to make the most of a tactile design.
Use high-quality printing (not copying) for production so there’s a subtle raised quality to letters on the card.
Opt for a textured effect such as letterpress or foiling. Since a business card is a physical medium, make the most of it with something that users can see and feel. While these effects are some of the most costly in this list, there are ways to avoid breaking the budget.
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